Results… To Spread The Word!
There are a number of proven campaign tools that we can use.
Next Steps...
1. Review your marketing goals as they relate to reaching our audience.
2. Determine a budget that will allow you to achieve your goals.
3. Design a unique campaign that fits both your budget and goals.
4. Set target dates for your campaign.
5. Develop creative pieces for your campaign (ie. spots, interview(s), web banner, give-away contest, etc).
6. Submit final scripts and MP3 audios to your team for approval.
7. Execute your campaign!
Once your campaign has been executed we will partner with
you to explore further opportunities generated. We will also serve as
your “eye and ears” during your campaign to ensure that you are
receiving maximum results from our efforts and that feedback we receive
from the Pastors and listeners reach you in a timely manner.
Why advertise on the Principle Centered Living Radio Show?
Radio Works!
We reach thousands through Radio and Web.
So why reach only a fraction of the audience through traditional news ads or other
print media when you can reach so many more through radio? The choice is clear!
Christian Radio Works
- 60% of the Christian radio audience is female; females that drive most family purchasing decisions.
- Approximately three-quarters of the Christian radio audience are homeowners between the ages of 25 and 54.
- Christian teaching and talk formats provides foreground information with the audience listening with intent to learn; this does not change when your commercials air.

- Christian radio provides a stable audience all year long.
Unlike other formats, Christian radio does not lose audience over the
holidays. As a matter of fact, just like more people attend church over
religious holidays; more people listen to Christian radio.
- Approximately 30% of the Christian radio audience does not profess to be Christians. So you are not limited in your reach.
- Christian radio works, because people, regardless of their faith, want to do business with ethical, honest businesses that will treat them right and with respect.
- 72% of Christian radio listeners prefer to buy from businesses that advertise on Christian radio.
- Most Christians view advertisers on Christian radio as a referral from their Church.
David McBride - Christian Radio Works, 2008*
Faith-Based Consumers Respond to Faith-Based
Advertisements
Ads on Faith-Based Media are Believed
*71.8% of Christian Radio Listeners Prefer To Buy From
Businesses and Ministries That Advertise On Christian Radio.
“Religious products & services have become
a multibillion-dollar business…”
...because the Christian community is a
powerful consumer group in today’s market place. They also greatly
impact all arenas of consumer business!
WMCA's 25-54 Listener is Financially Sound!
The WMCA Adult 25-54 Listener Loves To Shop!
Principle Centered Living Radio Show, WMCA's Christian Teaching and Talk
Stations Attract Listeners Who Are More Likely To Respond Positively To
Business Owners Like You!
Call our marketing team TODAY at (718) 513-4648 or email media@MentorEquityPress.com
for a NO OBLIGATION consultation for you, your business or organization. We
will customize, the best and most cost effective marketing and/or
advertising package for you.
We are the people to call when you have something to say.
